Turiżmu li jagħti kas lin-nies

Id-dibattitu dwar l-impatti tat-turiżmu hu wieħed li ma jispiċċa qatt. X’impatti soċjali u ambjentali huma ġustifikabbli minħabba l-gwadann ekonomiku tat-turiżmu? Ir-riżorsi tal-pajjiż, fi ftit kliem x’numru ta’ turisti jifilħu?

Iktar kmieni din il-ġimgħa, Tony Zahra, President tal-MHRA (l-Assoċjazzjoni Maltija tal-Lukandi u r-Restoranti) kien kritiku dwar in-numru ta’ turisti u l-impatt tagħhom. Kien rappurtat li qal li n-numru ta’ turisti li qed jiġu Malta kien qed jikber wisq. Emfasizza li l-pajjiż ma jiflaħx għall-impatti li jiġġeneraw daqshekk turisti. L-interess ta’ Tony Zahra fit-turiżmu dejjem kien limitat għall-impatt fuq dawk li joperaw il-lukandi: fejn Zahra għandu l-interessi finanzjarji tiegħu. Għadni qatt ma smajt lill- MHRA u lil Tony Zahra, per eżempju, jinkoraġixxu l-agri-turiżmu, u l-importanza ta’ dan (kieku jsir sewwa) biex jiddiversifika b’mod sostenibbli l-prodott turistiku Malti.

Kważi simultanjament għall-kummenti ta’ Tony Zahra, l-Istitut tal-Università ta’ Malta dwar il-Gżejjer u l-Istati Żgħar (The Islands and Small States Institute) ippubblika studju tal-Professuri Lino Briguglio u Marie Avellino, intitolat : Has overtourism reached the Maltese Islands?

Fl-istudju tagħhom, Briguglio u Avellino jagħtu daqqa t’għajn u jidentifikaw dak li għaddej fit-turiżmu u jidentifikaw l-argumenti kritiċi li qed ikunu żviluppati dwar il-materja. Turiżmu li qed jikber iżżejjed (overtourism) u l-biża’ mit-turiżmu (tourismphobia) huma termini li qed jintużaw bi frekwenza li qed tiżdied biex jiddeskrivu l-impatti soċjali negativi li qed jiżviluppaw bħala riżultat ta’ turiżmu li qed jikber kważi bla rażan. Kien fl-2008 li l-antropologu Katalan Manoel Delgado ddeskriva it- turistofobia bħala taħlita ta’ stmerrija, nuqqas ta’ fiduċja u tmaqdir tat-turiżmu.

Fl-istudju ta’ Briguglio u Avellino hu analizzat stħarriġ li għalih, 51% ta’ dawk li wieġbu qalu illi ma jixtiqux jaraw iktar turisti fil-belt jew raħal tagħhom. L-awturi jinterpretaw dan bħala li jindika li t-turiżmu f’Malta kiber wisq (overtourism), avolja jqisu li l-kampjun ta’ dawk li wieġbu l-istħarriġ hu ftit dgħajjef minħabba li mhux rappresentattiv b’mod adegwat.

Fost l-affarijiet li qed jikkontribwixxu għall-iżvilupp ta’ din il-biża mit-turiżmu hemm il-pressjonijiet soċjali u l-impatti ambjentali (kemm skart b’mod ġenerali kif ukoll il-kontribut għal attività esaġerata tal-industrija tal-kostruzzjoni), konġestjoni tat-traffiku, storbju, it-theddida tat-telf tal-identità kulturali u konflitti soċjo-kulturali.

L-MHRA, kif indika Tony Zahra, tidher li hi tal-istess fehma, avolja Zahra tkellem b’mod ġenerali u evita li jitkellem fid-dettall. L-interess tiegħu, wara kollox, hu l-impatt fuq il-but tal-membri tal-MHRA.

L-istudju ta’ Briguglio u Avellino jemfasizza l-ħtieġa li l-politika dwar it-turiżmu għandha tfittex li tindirizza l-impatti negattivi tal-industrija. Dan mhux biss biex tkun indirizzat il-kwalità tal-ħajja tar-residenti lokali imma ukoll biex l-esperjenza tat-turist tkun waħda aħjar u awtentika. It-triq ‘il-quddiem, jgħidulna Briguglio u Avellino, hi d-demokratizzazzjoni tal-iżvilupp turistiku u dan billi jkun inkoraġġit l-impenn tar-residenti milquta fil-komunitajiet tagħna. L-awturi ma jidħlux f’dettall biex jispjegaw dan kollu x’jista’ jfisser. Għandna nifhmu, iżda, li l-proċess tat-teħid tad-deċiżjonijiet kollha li jikkonċernaw l-iżvilupp tat-turiżmu għandhom ikunu soġġetti għal skrutinju pubbliku kontinwu. Dan m’għandux ifisser biss is-sehem tar-residenti milquta f’dan l-iskrutinju imma fuq kollox li dak li jgħidu jkun rifless fid-deċiżjonijiet li jittieħdu.

Permezz tad-demokratizzazzjoni tal-iżvilupp turistiku, hu iktar possibli li l-interessi u aġendi konfliġġenti fit-turiżmu jkunu indirizzati. Bħala riżultat ta’ dan, l-imprenditur li jħares lejn il-qliegħ immedjat ikollu jiffaċċja r-realtajiet soċjali u l-impatti ambjentali u kulturali tal-ħidma tiegħu. Bħalissa l-operaturi turistiċi jimpalaw il-profitti u aħna, l-bqija, ndewwu l-feriti soċjali, kulturali u ambjentali li jkunu ħolqu b’ħidmiethom.

It-turiżmu mhiex attività li issir f’bozza. Isseħħ f’komunità magħmula min-nies li għandhom ikollhom l-assigurazzjonijiet kollha neċessarji li l-kwalità tal-ħajja tagħhom mhux ser taqla’ daqqa l-isfel bħala riżultat. It-turiżmu mhux dwar numri ta’ turisti, miljuni ta’ ewro li jintefqu inkella dwar il-kontribut lejn il-Prodott Gross Nazzjonali. Hu ukoll dwar il-kwalità tal-ħajja tagħna lkoll.

It-turiżmu sostenibbli huwa primarjament dwar in-nies u mhux dwar il-profitt. Stennejna iktar minn biżżejjed biex dawk li huma effettwati jkunu assigurati li l-ħajja tagħhom ma tibqax imtappna minn dawk li jaraw biss il-flus. Biex dan iseħħ ma hemm l-ebda alternattiva għajr li l-iżvilupp turistiku jkun demokratizzat.

 

Ippubblikat fuq Illum: il-Ħadd 11 t’Awwissu 2019

The democratisation of tourism

The debate on the impacts of tourism is never-ending. To what extent does the economic impact of tourism justify its social and environmental impacts? What is the carrying capacity of our islands, that is, what is the number of tourists with which our resources can reasonably cope?

Earlier this week, Tony Zahra, President of the Malta Hotels and Restaurants Association (MHRA) sounded the alarm: he was reported as saying that the number of tourists visiting Malta was too high. He emphasised that it is substantially exceeding the limits of what the country can take sustainably. Tony Zahra’s interest in tourism is limited to the impacts on hotels and hoteliers, his bread and butter. I have yet to hear the MHRA and Tony Zahra advocating agri-tourism, for example, and its importance in diversifying Malta’s tourism product sustainably.

Almost simultaneously The Islands and Small States Institute of the University of Malta published a Paper authored by Professors Lino Briguglio and Marie Avellino, entitled: Has overtourism reached the Maltese Islands?

In their Paper Briguglio/Avellino skim though the issues, identifying the trends and an ever-growing literature on over-tourism. “Over-tourism” and “tourismphobia” are increasingly used as terms to describe the emergence of social discontent with the pressures linked to tourism growth. It was way back in 2008 that  the Catalan anthropologist Manoel Delgado had described turistofobia as a mixture of repudiation, mistrust and contempt for tourists.

In a survey which is discussed in the Briguglio/Avellino paper, 51 per cent of respondents said that they did not want to see more tourists in their town or village. The authors interpret this as indicating the existence of over-tourism in the Maltese islands, even though they consider the sample of respondents as being weak and not adequately representative.

Among the issues contributing to this developing tourist phobia are social discomfort, environmental degradation (including both generation of waste and excessive construction activity), traffic congestion, noise, the loss of cultural identity and socio-cultural clashes.

The MHRA, as indicated by its President Tony Zahra, seems to be on the same wavelength although Tony Zahra limits himself to speaking in general terms, as his primary interest is the financial bottom-line of MHRA members.

The Briguglio/Avellino paper points at the need for tourism policy to consider mitigating the negative impacts of tourism. This could address not just the well-being of the local residents but also the tourist experience. The democratisation of tourism development through encouraging the active participation of the residents suffering the impact in our communities, opine Briguglio/Avellino, could be the way forward. The authors do not go in detail as to what the “democratisation of tourism development” would actually mean. It is, however, understood that the decision-making process of tourism development should be subjected to more public scrutiny by the community suffering from the impact and, that the views of the community are not only heard but acted upon.

Through the democratisation of tourism development, the conflicting interests and agendas involved in tourism must be addressed. As a result, the short-term gains of tourism entrepreneurs would be compelled to face the reality of social responsibility, as well as cultural and environmental costs. So far, the tourism operators pocket the profits and we, the rest, face the impacts.

Tourism is not an activity that happens in a vacuum. It takes place in a community of persons, who should be assured that their quality of life is not impacted negatively upon as a result of the experience. Tourism is not just about numbers of tourists, or the millions of euros spent or a contribution to the Gross National Product: it is also about our quality of life.

Sustainable tourism is primarily about people – not about profit! Is it not about time that those feeling the impacted are involved in ensuring that their lives are not made miserable by others whose vision is limited to euros on the horizon?

The democratisation of touristic development is the only way forward.

 

published on the Malta Independent on Sunday: 11 August 2019

Holding Business to Account

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published on April 11, 2009

by Carmel Cacopardo

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On September 13, 1970, in the New York Times magazine, economist Milton Friedman said that the sole purpose of business was to generate profits for shareholders. The business of business, he argued, is business.

Forty years on some still think on the same lines: that shouldering environmental and social impacts generated by business is not the business of business. They insist that, if pressed to address its impacts, business would consider relocating, seeking countries where legislation relative to environmental and social protection is minimal or inexistent.

By publishing its Corporate Social Responsibility report for 2006-08, Vodafone Malta is making a very powerful statement: modern business thinks otherwise. It considers that the business of business is much wider than business. In its second CSR report, Vodafone outlines its initiatives in managing its corporate risks and responsibilities in greater detail than it did two years ago.

CSR signifies a commitment that business is carried out in a responsible manner. Tree-planting and sponsorship of worthy causes, though laudable, are marginal to CSR!

Vodafone’s statements on the management of hazardous waste relating to mobile phones are welcome as are its declarations on its reduced carbon footprint.

The listing of ethical purchasing criteria make excellent reading although the manner in which these have been applied could have been substantially more informative. In particular, it would have been appropriate if stakeholders were informed whether there were any suppliers who fell foul of the said criteria during the reporting period. The adopted criteria use the available guidelines, standards and tools that have been drawn up globally to facilitate sustainability benchmarking and reporting. They are largely modelled on the social accountability standard SA8000, full compliance to which should lead to the ethical sourcing of goods and services. This standard has also been used by others, among which Avon Products Inc., The Body Shop, Reebok International, Toys ‘R’ Us and The Ethical Trading Initiative.

On a different note, reporting on the radiation emission levels of its base stations and the identification of the standards to which it conforms makes Vodafone’s second CSR report an adequate reporting tool. This is an issue, however, which requires more analysis and discussion.

In line with global CSR reporting standards, Vodafone discloses of being in breach of consumer legislation on one occasion during the reporting period relative to comparative advertising. Such disclosure, though not yet an everyday occurrence in these islands, is an essential element of CSR reporting.

Vodafone’s third CSR report should move a further step forward: Its statements should be subject to an audit and be independently verified as being correct. CSR reporting is as important as financial reporting and should be subject to the same level of assurance.

Vodafone has made an important contribution to CSR reporting in Malta.

Together with BOV, it has made the first strides locally in this previously unexplored domain. It is hoped that the competition in the communications industry in Malta would make equally valid contributions. While Go plc could substantially improve on its 61-word paragraph devoted to CSR in its 2007 annual report (the latest available), stakeholders await Melita’s first utterances on the matter.

Although some tend to equate CSR with corporate philanthropy, this is just one tiny element of CSR. To make sense, corporate philanthropy must be founded on and be the result of a sound CSR. A company can sponsor environmental initiatives but, if its own environmental policy is blurred, the sponsorships dished out could only be considered as an exercise in green-washing. When deciding on sponsorships, business should be consistent with the manner it carries out its day-to-day operations. Corporate philanthropy would thus be much more than another cheap marketing ploy.

Vodafone Malta, through its CSR report is laying its cards on the table. As a result, its corporate philanthropy can be viewed in context. It would be quite a feat if, for example, the banking sector in Malta could follow suit by determining and applying environmental criteria in the advancing of finance to the building industry and, subsequently, informing stakeholders of its achievements through CSR reporting! With just one stroke of a pen, the banking sector in Malta can prevent substantial damage to both the natural and the historical environmental.

The adoption of CSR by business signifies the acceptance of the fact that its shadow is much wider than its shareholders.

Business is responsible towards its shareholders but it is accountable towards its stakeholders: employees, customers, consumers, trade unions, environmental groups and also future generations. It is with this wider stakeholder group that business must develop a dialogue. Such a dialogue must be based on trust and, consequently, it must be both transparent and leading to genuine accountability. It is not just governments that need to be accountable! CSR reporting is a tool that can be of considerable assistance in achieving this purpose.